Check every lead against your ICP before you chase it.

What is ICP Qualification?

A Kanu workflow that checks leads and accounts against your ideal customer profile. Kanu reads what you know about the company, scores it on each of your criteria, shows the evidence behind every score and lists what you still need to find out.

Why teams use it

Teams lose weeks on deals that were never a fit. The signals are usually in the first email, the company’s site and the CRM, but nobody checks them the same way twice. Kanu checks every lead against the same criteria, written by your team.

How it works

1. Your team writes its ICP as criteria, such as industry, size, trigger and budget owner.

2. A new lead or account arrives in the CRM or inbox.

3. Kanu researches the company and scores each criterion.

4. It shows the evidence and flags the gaps.

5. Your team decides whether to pursue it.

Who it’s for

Sales, business development and partnerships teams that get more leads than they can work, and leaders who want one standard for what counts as qualified.

What stays with your team

The criteria are yours, and your team edits them. Kanu scores and explains, and a person decides which deals to chase.